Writing for the Web - Getting to the Point

Scanners are busy people!

  • They're only going to read around 25% of the words on your site.
  • Check out this image that recorded where people look on an average site:

Red areas are where users looked the most.

What does this mean?

  • Most users stop reading after the 1st 2 paragraphs of text.

  • Lengthy intro paragraphs, mission statements, and general fluff will drown out your message! Don't use them.

  • It's OK not to have a lot of words on your site.