Bachelor of Arts in Business Administration
Advertising Emphasis

  • Students must complete a minimum of 120 credit hours which includes:
  • 1. Complete the general studies requirements for the Bachelor of Arts degree.
  • 2. Complete the following courses:
    • AR 206: Design/2D (3 credit hours)
    • AR 207: Design/3D (3 credit hours)
    • AR 208: Drawing (3 credit hours)
    • AR 302: Graphic Communications (3 credit hours)
    • AR 307: Graphic Design (3 credit hours)
    • Bus 207: Introduction to Accounting I (3 credit hours)
    • Bus 304: Principles of Marketing (3 credit hours)
    • Bus 318: Business Statistics (3 credit hours)
    • Bus 335: Consumer Behavior (3 credit hours)
    • Bus 345: Advertising (3 credit hours)
    • Bus 361: Principles of Management (3 credit hours)
    • Bus 448: Direct Marketing (3 credit hours)
    • Bus 454: Marketing Research and Information (3 credit hours)
    • Bus 460: Marketing Management (3 credit hours)
    • Bus 466: Business Ethics (3 credit hours)
    • Econ 255: Principles of Economics I (MACRO) (3 credit hours)
    • Psych 312: Introduction to Counseling (3 credit hours)
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  • 9 hours from Speech and/or Journalism
  • 9 hours from Art (Drawing, Photography, Professional Seminar, Printmaking)
  • 6 hours from Business