Bachelor of Arts - Advertising
Bachelor of Arts in Advertising
- Students must complete a minimum of 120 credit hours which includes:
- 1. Complete the general studies requirements for the Bachelor of Arts degree.
- 2. Complete the following courses:
- AR 206: Design/2D (3 credit hours)
- AR 207: Design/3D (3 credit hours)
- AR 208: Drawing (3 credit hours)
- AR 302: Graphic Communications (3 credit hours)
- AR 307: Graphic Design (3 credit hours)
- Bus 207: Introduction to Accounting I (3 credit hours)
- Bus 304: Principles of Marketing (3 credit hours)
- Bus 318: Business Statistics (3 credit hours)
- Bus 335: Consumer Behavior (3 credit hours)
- Bus 345: Advertising (3 credit hours)
- Bus 361: Principles of Management (3 credit hours)
- Bus 448: Direct Marketing (3 credit hours)
- Bus 454: Marketing Research and Information (3 credit hours)
- Bus 460: Marketing Management (3 credit hours)
- Bus 466: Business Ethics (3 credit hours)
- Econ 255: Principles of Economics I (MACRO) (3 credit hours)
- Psych 312: Introduction to Counseling (3 credit hours)
- 9 hours from Speech and/or Journalism
- 9 hours from Art (Drawing, Photography, Professional Seminar, Printmaking)
- 6 hours from Business
