Bachelor of Science in Business Administration
Marketing Emphasis

  • Students must complete a minimum of 120 credit hours which includes:
  • 1. Complete the general studies requirements for the Bachelor of Science degree.
  • 2. Complete the following core courses:
    • Bus 103: Introduction to Business (3 credit hours)
    • Bus 120: Business Computer Applications I (3 credit hours)
    • Bus 207: Introduction to Accounting I (3 credit hours)
    • Bus 208: Introduction to Accounting II (3 credit hours)
    • Bus 211: Business Law (3 credit hours)
    • Bus 304: Principles of Marketing (3 credit hours)
    • Bus 318: Business Statistics (3 credit hours)
    • Bus 361: Principles of Management (3 credit hours)
    • Bus 363: Managerial Finance (3 credit hours)
    • Bus 430: Production & Operations Management (3 credit hours)
    • Bus 480: Business Policy
    • Econ 255: Principles of Economics I (Macro) (3 credit hours)
    • Econ 256: Principles of Economics II (Micro) (3 credit hours)
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  • Required Courses:
    • Bus 315: Sales and Sales Management (3 credit hours)
    • Bus 335: Consumer Behavior (3 credit hours)
    • Bus 345: Advertising (3 credit hours)
    • Bus 356: Retailing (3 credit hours)
    • Bus 441: International Marketing (3 credit hours)
    • Bus 448: Direct Marketing (3 credit hours)
    • Bus 450: Services Marketing (3 credit hours)
    • Bus 454: Marketing Research and Information (3 credit hours)
    • Bus 460: Marketing Management (3 credit hours)
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  • *Plus six semester hours of 300-400 level business or economics courses approved by the student's adviser.