Health Care Administration
Undergraduate
HCA
304
Health Care Marketing (click to register)
Format: Online,
Credit Hours: 3,
Open Enrollment
Syllabus (PDF)
Tuition: $435
Fees: $55
Course Description: This course involves analysis, evaluation, and implementation of marketing strategies within health care and managed-care environments. Designed to develop skills in segmenting customer and medical markets, brand products and services, enhance a communication strategy to the consumer, and develop pricing approaches. Methods and models of marketing fundamentals will be introduced.
