Program Goal One:

Ensure that students will be able to demonstrate and apply concept knowledge, critical thinking, and problem solving in the core areas of the business curriculum.

Learning Outcomes:
  1. Students will demonstrate a broad knowledge of business practices and knowledge in the emphasis area.
  2. Students will demonstrate intellectual and practical skills, including critical thinking, problem solving, and written communications.

Program Goal Two:

Ensure that students will be able to demonstrate and apply knowledge in their chosen emphasis/emphases.

Learning Outcomes:
  1. Students will demonstrate a broad knowledge of business practices and knowledge in the emphasis area.
  2. Students will demonstrate intellectual and practical skills, including critical thinking, problem solving, and written communications.
  3. Students will demonstrate personal and social responsibility through ethical reasoning.

Program Goal Three:

Ensure that students will be able to demonstrate and apply skills in effective business communication across the curriculum.

Learning Outcomes:
  1. Students demonstrate integrative and applied learning through synthesis and advanced accomplishment across general and specialized business-related studies.

Program Goal Four:

Prepare students to identify and access employment opportunities, including graduate school opportunities, following graduation.

Program Goal Five:

Ensure that students receive high quality instruction with a curriculum relevant to and current within the local, regional, and global marketplace.

Program Goals & Learning Outcomes for Public Relations Emphasis

Program Goal One:

To Prepare students for a career in media

Learning Outcomes:
  1. Examine and appraise different media industries.
  2. Demonstrate competence in a variety of media writing forms and techniques.
  3. Apply analytical and ethical reasoning to issues pertinent in and to their careers.
  4. Create written and/or audio materials in campus media.