Bachelor of Arts in Business Administration, Digital Marketing

Degree Requirements

Completion of requirements for a bachelor’s degree, including general education requirements, 120 credits of acceptable coursework, and at least 42 upper-division credits.

  • A minimum of 120 academic (non-PE) semester hours of credit.
  • At least 42 academic credits must be upper division (300- to 400-level).
  • A cumulative scholastic average of 2.0.
  • General education courses must be completed with an average GPA of at least 2.0.
  • All general education, major, minor, area of concentration, or teacher licensure requirements must be satisfied.
  • All students pursuing bachelor’s degrees are required to pass one designated writing intensive course in their major.
  • No D grade may apply to a major or minor field.

Digital Marketing Courses

  • AR 202: InDesign (3 hours)
  • AR 281: Beginning Digital Photography (3 hours)
  • AR 310: Photoshop (3 hours)
  • AR 401: Advanced Graphic Design (3 hours)
  • BUS 265: Business Communications (3 hours)
  • BUS 304: Principles of Marketing (3 hours)
  • BUS 315: Sales and Sales Management (3 hours)
  • BUS 318: Business Statistics (3 hours)
  • BUS 335: Consumer Behavior (3 hours)
  • BUS 345: Advertising (3 hours)
  • BUS 361: Principles of Management (3 hours)
  • BUS 448: Interactive Marketing/Social Media (3 hours)
  • BUS 454: Marketing Research (3 hours)
  • BUS 460: Marketing Management (3 hours)
  • BUS 467: Creativity and Innovation (3 hours)
  • COMM 230: Media Writing (3 hours)
  • COMM 280: Visual Rhetoric (3 hours)
  • COMM 285: Digital Media Production (3 hours)
  • COMM 293: Media Practicum (3 hours)

Plus 9 hours from the following:

  • AR 206: Studio One (3 hours)
  • AR 207: Studio Two (3 hours)
  • AR 301: Typography (3 hours)
  • AR 312: Design for The Internet (3 hours)
  • AR 381: Intermediate Digital Photography (3 hours)
  • AR 484/485: Advanced Digital Photography (3 hours)
  • BUS 381/481: Internship (3 hours)
  • BUS 466: Business Ethics (3 hours)
  • COMM 255: Fundamentals of Media Communication (3 hours)
  • COMM 345: Business of Radio & TV (3 hours)
  • COMM 355: PR and Strat Comm (3 hours)
  • COMM 365: Digital Filmmaking (3 hours)

Total: 66 Credit Hours