Bachelor of Arts in Business Administration, Public Relations

Degree Requirements

Completion of the General Studies Requirements for the Bachelor of Arts degree.

Public Relations Courses:

  • BUS 103: Introduction to Business (3 hours)
  • BUS 211: Business Law (3 hours)
  • BUS 265: Business Communication (3 hours)
  • BUS 304: Principles of Marketing (3 hours)
  • BUS 315: Sales and Sales Management (3 hours)
  • BUS 318: Business Statistics (3 hours)
  • BUS 345: Advertising (3 hours)
  • BUS 361: Principles of Management (3 hours)
  • BUS 448: Interactive Marketing/Social Media (3 hours)
  • BUS 466: Business Ethics (3 hours)
  • BUS 467: Creativity and Innovation (3 hours)
  • COMM 230: Media Writing (3 hours)
  • COMM 255: Fundamentals of Media Communication (3 hours)
  • COMM 293: Media Practicum (3 hours)
  • COM 345: Business of Radio & TV (3 hours)
  • COMM 355: PR & Strategic Comm (3 hours)
  • COMM 425: Media Research Methods (3 hours)
  • COMM 495: Communication Capstone (3 hours)
  • SPCH 100: Speech Fundamentals (3 hours)

Plus three hours from Business or Communication (3 hours)

  • COMM 280: Visual Rhetoric (3 hours)
  • COMM 293: Media Practicum (3 hours)
  • BUS 381: Business Internship (3 hours)
  • COMM 430: Diversity in Media (3 hours)
  • COMM 457: First Amendment & Copyright (3 hours)
  • COMM 496: Mass Communication Internship (3 hours)

Total: 60 hours