Academic Catalog
Bachelor of Arts in Business Administration, Public Relations
1. Specific Courses Required for this degree
Public Relations Courses:
- BUS 103: Introduction to Business (3 hours)
- BUS 211: Business Law (3 hours)
- BUS 265: Business Communication (3 hours)
- BUS 304: Principles of Marketing (3 hours)
- BUS 315: Sales and Sales Management (3 hours)
- BUS 318: Business Statistics (3 hours)
- BUS 345: Advertising (3 hours)
- BUS 361: Principles of Management (3 hours)
- BUS 448: Interactive Marketing/Social Media (3 hours)
- BUS 466: Business Ethics (3 hours)
- BUS 467: Creativity and Innovation (3 hours)
- COMM 230: Media Writing (3 hours)
- COMM 255: Fundamentals of Media Communication (3 hours)
- COMM 293: Media Practicum (3 hours)
- COM 345: Business of Radio & TV (3 hours)
- COMM 355: PR & Strategic Comm (3 hours)
- COMM 425: Media Research Methods (3 hours)
- COMM 495: Communication Capstone (3 hours)
- SPCH 100: Speech Fundamentals (3 hours)
Plus three hours from Business or Communication (3 hours)
- COMM 280: Visual Rhetoric (3 hours)
- COMM 293: Media Practicum (3 hours)
- BUS 381: Business Internship (3 hours)
- COMM 430: Diversity in Media (3 hours)
- COMM 457: First Amendment & Copyright (3 hours)
- COMM 496: Mass Communication Internship (3 hours)
