Bachelor of Science in Business Administration with Marketing Emphasis Degree Requirements

All requirements for the distance degree program are the same as those for the same degree on the campus. Distance degree program students are subject to all ASU policies, deadlines and graduation requirements, except where noted.
  • You will be required to complete 30 Adams State University semester credits which may be met by completing ASU Independent study or online courses approved and listed on the website or other publications.
  • Course credits earned through the distance degree program are entered on the student record without distinction between on-campus and off campus courses.
  • ASU credits earned in off-campus course are considered to be the same as those earned in on-campus courses for the purpose of meeting residency or other requirements in degree programs of the institution.

Writing Proficiency

The writing assessment required for the BSBA - Marketing degree is satisfied during the course BUS 480 Global Business Strategies.

Degree Program Total Credit Requirements

Business Administration majors must complete the following 42 hours of core courses:

BUS 103: Introduction to Business - 3 cr. hrs.
BUS 120: Business Computer Applications I - 3 cr. hrs.
BUS 207: Principles of Accounting I - 3 cr. hrs.
BUS 208: Principles of Accounting II - 3 cr. hrs.
BUS 211: Business Law - 3 cr. hrs.
BUS 265: Business Communications- 3 cr.hrs.
BUS 304: Principles of Marketing - 3 cr. hrs.
BUS 318: Business Statistics - 3 cr. hrs.
BUS 361: Principles of Management - 3 cr. hrs.
BUS 363: Managerial Finance - 3 cr. hrs.
BUS 430: Productions & Operations Management - 3 cr. hrs.
BUS 480: Global Business Strategies - 3 cr. hrs.
ECON 255: Microeconomic Principles - 3 cr. hrs.
ECON 256: Microeconomic Principles - 3 cr. hrs.

Marketing Emphasis
Requirement (27 credits total)/May be met by completing:

BUS 315: Sales and Sales Management - 3 cr. hrs.
BUS 335: Consumer Behavior - 3 cr. hrs.
BUS 345: Advertising - 3 cr. hrs.
BUS 448: Interactive/Social Media Marketing - 3 cr. hrs.
BUS 454: Marketing Research and Information - 3 cr. hrs.
BUS 460: Marketing Management - 3 cr. hrs.

Plus choose any 3 classes (9 credit hours) of the following classes:

BUS 356: Retailing - 3 cr. hrs.
BUS 385: Sports Marketing - 3 cr. hrs.
BUS 441: International Marketing - 3 cr. hrs.
BUS 449: Marketing in the 21st Century - 3 cr. hrs.
HCA 305: Health Care Marketing - 3 cr. hrs.


Electives may be approved transfer credits or courses taken from ASU. Note: Electives are credits that are required but not used elsewhere in the degree program.

Total credit hours required for graduation: 120 semester hours

Note: Degree must include 42 upper-division (300/400 level) semester-hour credits. To receive credit, all course grades must be passing (C or better). A minimum of 30 credits must be ASU credits for the BA or BS degree.Contact Us