ASC EARTH group plans first Carrotmob


Be an activist! Join the San Luis Valley's first Carrotmob at 10 a.m. Saturday, Dec. 5, at City Market. The Adams State College EARTH group is planning the event to show appreciation to the local business for their support of green practices and Adams State.

In the spring of 2008, ASC Community Partnerships began to sell reusable grocery bags, made from natural cotton canvas, that feature the EARTH group and Adams State logos. Mary Hoffman, executive director of ASC Communtiy Partnerships, approached local grocers about the use of the bags. The Alamosa City Market agreed to give a small donation to Adams State College Community Partnerships and the EARTH group each time a bag is used.

Every time a consumer uses their own bag, they receive a five cent credit, and when they use an Adams State EARTH bag it also benefits the campus. Dr. Marty Jones, professor of chemistry and EARTH group president, said: "We appreciate the market's efforts to be more environmentally friendly and support Adams State."

According to the website Carrotmob, Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It's the opposite of a boycott.

EARTH, Environmental Action for Resources, Transportation and Health, is a grassroots organization of Adams State faculty, staff, students, and community members. The group's purpose is to explore ways to make the campus more sustainable, or "greener."

When used on shopping trips the reusable grocery bags eliminate the waste of plastic bags. The facts on plastic bag usage can be startling. Four to five trillion plastic bags are manufactured worldwide each year. Many of these plastic bags end up in landfills or are carried by the wind into forests, ponds, rivers, lakes, and the ocean. Plastic bags are often mistaken as food by marine animals, and about 100,000 marine animals die each year from ingesting plastic waste.

"Bring your EARTH bags to City Market and shop and let the store managers know we really appreciate their sustainability efforts," Jones added.

For more information call 719-587-7827 or 719-587-7262.

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By Linda Relyea