The Spud Bowl tradition began in 1946, when the potato farmers in the Valley were asked to contribute sacks of spuds to the University, which, in turn, were converted into cash to supplement the athletic program. The tradition and spirit have continued, and Spud Bowl remains a highlight of each football season.
Each year, San Luis Valley high schools are asked to nominate a senior candidate for Spud Bowl. The candidates are interviewed by a panel of judges, and the winner is selected and announced at halftime of the football game. The Colorado Potato Administrative Committee and Adams State University Foundation award scholarships of $1,000 to each contestant to attend Adams State and $2,000 to the Spud Bowl Queen.