Our team of creative professionals offers graphic design, editorial, video, and production expertise to ASU academic and administrative units. We can help you produce projects of varying complexity, including videos, articles, press releases, graphic design or electronic campaigns. We can also advise and guide you through our graphic standards.
To get started with your project, review the publication process below for a sense of what’s involved, then contact us for assistance with planning, design, and production.
Before you meet with University Public Relations and Marketing staff to discuss your latest project:
- Is the publication a stand-alone piece or is it part of a larger effort that involves media relations or the web?
- Who is your audience?What do you want your publication to accomplish?
- How does the publication support your overall communication plan and the long-term goals of your unit?
- What action(s) do you want your audience to take after reading the publication?
- Will the publication include photographs and are they already taken?
- Should the publication be a particular size or shape? For example, should it fit into a business envelope?
- What are your plans for distributing the publication?When do you need the finished publication?
- What is the budget for the publication?
When you have the answers to these questions, contact us at (719) 587-7841 and we’ll help you determine the best way to produce your publication:
- Many print projects can be managed in-house by ASU’s Print Shop, in which case we’ll help refine and design your piece, determine which printer is best suited for your project and budget (includes getting quotes for various quantities), and establish a production schedule.
Follow these guidelines as you write copy for your publication.
- Write to your audience. If appropriate, use informal, personal language like “you” and “we” to engage your readers.
- Include information that supports and highlights your program or service’s unique strengths.
- Make it readable: Write with an active voice, using short sentences and easily understood words.
- Make it look readable: Use subheads and brief paragraphs to organize text into manageable, informative sections. Sometimes it helps to write the subheads first and fill in the details later.
- Tell your readers what you want them to do: fill in the response card and mail it; call for more information; visit your Web site; attend our event.
Submit Your Copy
A final, fully approved draft*, to ASU’s Public Relations and Marketing department according to the following specifications:
- Submit draft two to three weeks before event
- Include time, date, and location
*The most important thing you can do to keep your project on schedule is to make sure your text is refined and approved by everyone who needs to review it before you send it to us for production.
ASU Public Relations and Marketing Department staff edits your manuscripts for consistency and style using the Associated Press Stylebook.
We prefer that you submit high-resolution (300 dpi) color digital files of the photos for your publication. We can use black and white or color prints.
Do you need Photos?
Photo shoots should be arranged well in advance of your publication date.
Proofread and Approve
You are responsible for proofreading and approving the proofs. Extensive changes made at this point in the process can delay the project.
Cost and Billing
University Public Relations and Marketing services–consultation, copy editing, design, production, and arranging for printing–are free in most cases. You pay for printing.