Bachelor of Arts in Business Administration

With emphases in:

Advertising
Business Teacher Education (with secondary teacher licensure)
General Business
International Business

Degree Requirements

Completion of requirements for a bachelor’s degree, including general education requirements, 120 credits of acceptable coursework, and at least 42 upper-division credits.

  • A minimum of 120 academic (non-PE) semester hours of credit.
  • At least 42 academic credits must be upper division (300- to 400-level).
  • A cumulative scholastic average of 2.0.
  • General education courses must be completed with an average GPA of at least 2.0.
  • All general education, major, minor, area of concentration, or teacher licensure requirements must be satisfied.
  • All students must demonstrate writing proficiency by the end of the sophomore year.
  • No D grade may apply to a major or minor field.

Completion of one of the following emphases:

Advertising Emphasis

Completion of the following required courses:
  • BUS 207: Principles of Accounting I (3 hours)
  • BUS 304: Principles of Marketing (3 hours)
  • BUS 318: Business Statistics (3 hours)
  • BUS 335: Consumer Behavior (3 hours)
  • BUS 345: Advertising (3 hours)
  • BUS 361: Principles of Management (3 TO 4 hours)
  • BUS 448: Interactive Marketing (3 hours)
  • BUS 454: Market Research & Information (3 hours)
  • BUS 460: Marketing Management (3 hours)
  • BUS 466: Business Ethics (3 hours)
  • ECON 255: Macroeconomics Principles (3 hours)
  • AR 202: InDesign (3 hours)
  • AR 206: Studio One (3 hours)
  • AR 207: Studio Two (3 hours)
  • AR 208: Drawing (3 hours)
  • AR 281: Beginning Digital Photography (3 hours)
Plus 4 courses of the following:
  • AR 301: Typography (3 hours)
  • AR 306: Illustrator (3 hours)
  • AR 310: Photoshop (3 hours)
  • AR 312: Design for the Internet (3 hours)
  • AR 381: Intrmdte Digital Photography (3 hours)
  • AR 401: Advanced Graphic Design (3 hours)
Plus 9 semester hours from speech and/or journalism and 6 semester hours from business.

Business Teacher Education Emphasis (with Secondary Teacher Licensure)

Completion of the following required courses:
  • BUS 103: Introduction to Business (3 hours)
  • BUS 120: Bus Computer Applications I (3 hours)
  • BUS 207: Principles of Accounting I (3 hours)
  • BUS 208: Principles of Accounting II (3 hours)
  • BUS 211: Business Law (3 hours)
  • BUS 265: Business Communications (3 hours)
  • BUS 304: Principles of Marketing (3 hours)
  • BUS 313: Meth of Teaching Bus Education (3 hours)
  • BUS 320: Bus Computer Applications II (3 hours)
  • BUS 323: Computerized Accounting (1 hours)
  • BUS 361: Principles of Management (3 TO 4 hours)
  • BUS 363: Managerial Finance (3 hours)
  • BUS 480: Global Business Strategies (3 hours)
  • ECON 255: Macroeconomics Principles (3 hours)
Completion of the secondary teacher licensure requirements.
  • Bachelor of Arts with Secondary Education Licensure
Plus completion of one of the following areas of specialization:
  • Accounting
    • BUS 305: Intermediate Accounting I (4 hours) OR BUS 307: Managerial Cost Accounting I (3 hours)
  • Marketing – 6 credits from the following:
    • BUS 315: Sales and Sales Management (3 hours)
    • BUS 335: Consumer Behavior (3 hours)
    • BUS 345: Advertising (3 hours)
    • BUS 385: Sports Marketing (3 hours)
    • BUS 448: Interactive Marketing (3 hours)
    • BUS 449: Marketing in the 21st Century (3 hours)

General Business Emphasis

  • BUS 103: Introduction to Business (3 hours)
  • BUS 120: Bus Computer Applications I (3 hours)
  • BUS 207: Principles of Accounting I (3 hours)
  • BUS 208: Principles of Accounting II (3 hours)
  • BUS 211: Business Law (3 hours)
  • BUS 304: Principles of Marketing (3 hours)
  • BUS 318: Business Statistics (3 hours)
  • BUS 361: Principles of Management (3 TO 4 hours)
  • BUS 363: Managerial Finance (3 hours)
  • BUS 265: Business Communications (3 hours)
  • BUS 430: Production & Operations Mgmt (3 hours)
  • BUS 480: Global Business Strategies (3 hours)
  • ECON 255: Macroeconomics Principles (3 hours)
  • ECON 256: Microeconomics Principles (3 hours)

International Business Emphasis

Business Administration Core (42):
  • BUS 103: Introduction to Business (3 hours)
  • BUS 120: Bus Computer Applications I (3 hours)
  • BUS 207: Principles of Accounting I (3 hours)
  • BUS 208: Principles of Accounting II (3 hours)
  • BUS 211: Business Law (3 hours)
  • BUS 265: Business Communications (3 hours)
  • BUS 304: Principles of Marketing (3 hours)
  • BUS 318: Business Statistics (3 hours)
  • BUS 361: Principles of Management (3 TO 4 hours)
  • BUS 363: Managerial Finance (3 hours)
  • BUS 430: Production & Operations Mgmt (3 hours)
  • BUS 480: Global Business Strategies (3 hours)
  • ECON 255: Macroeconomics Principles (3 hours)
  • ECON 256: Microeconomics Principles (3 hours)
Completion of the following required courses:
  • BUS 335: Consumer Behavior (3 hours)
  • BUS 383: Int’l Financial Mgmt (3 hours)
  • BUS 425: Systems Analysis (3 hours)
  • BUS 498: World Food Distrb/Ag Economics (3 hours)
  • BUS 441: International Marketing (3 hours)
Plus 9 semester hours from government, history, or languages (in consultation with your advisor)